Given the uncertainty surrounding the economic recession, Berlin’s hotel industry hit its highest occupancy and income per room (RevPAR), according to data from STR for 2019. Occupancy increased by 1.5 percent to 79.2 percent, driving RevPAR growth from 1.4 to 78.87 euros, due to healthy demand growth and the lack of significant supplies.
Following London and Paris, Berlin has now become one of Europe’s most popular leisure destinations while Germany’s capital has become more popular for the company of MICE (meetings, promotions, conferences and exhibitions). STR analysts say that several things are crucial to the success of the German capitals.
On the one hand thanks to the Berlin Fashion week (15-18 January 2019) and the Berlin International Green Week (18-27 January 2019), January saw the market’s highest annual growth (+ 11.1 percent) year over year. The Airlift Festival part-owned for the 70th anniversary of the Berlin Airlift (12 Also 2019) May marked the highest growth in ADR (+ 8.0 per cent) and RevPAR (+ 15.2 percent) in the world.
Berlin’s occupancy increase (+ 3.4%) and the RevPAR increase (+ 6.6%) was announced in February 2009. The 69th annual Berlin International Film Festival was coordinated by STR analysts (February 7 to 17, 2019).
The 30th anniversary of the fall of the Berlin Wall was celebrated on 9 November by Germany. The market recorded two nights with double-digit RevPAR gains during the celebration weekend (8-10 November).