A global alliance to bring new payment opportunities to all ALL-Accor’s Live Unlimited Loyalty members, Accor, a world-leading hospitality company, and Visa, the international pioneer in digital payments.
Accor’s loyalty system and global Visa payment features will be put together to create the new ALL Visa card. Members applying for the new Visa card will use it anywhere Visa is approved on daily purchases. Within Europe, North and South America, the Middle East and Asia Pacific, Accor will work with the financial institutions and the Visa partner banks on key markets to issue a new ALL Visa card. This gives customers the opportunity to earn more reward points when staying at an Accor property or while making transactions based on their consumer preferences.
In the most attractive markets around the world, Accor provides a broad and recognizable range of brands across all segments. The Group offers unique experiences in more than 5,000 hotels and residences in 110 countries, thanks to strategic acquisitions and collaborations with renowned luxury and lifestyle brands such as Raffles, Fairmont, Sofitel, Banyan Tree, Mondrian and Delano.
Accor strengthens the appeal of a newly launched loyalty scheme, ALL-Accor Live Limitless, with a loyal base of 64Ms and more than 250 M customers worldwide, through its alliance with Visa. Through the ALL Visa card, Accor Group is able, with a leading industry loyalty program,to engage consumers beyond stay, offering all its members the opportunity to earn money, enjoy new experiences and even better hotel nights.
The goal is to exploit Accor’s expanded hospitality ecosystem by launching ALL Visa payment cards to engage clients outside residence through the advantages of industry leadership and creative digital mobile experience.
The co-branded payment cards will create additional customer engagement in hotels and recruiting incentives for ALL new members, and will also increase spending.
Sebastien Bazin, Chairman and Chief Executive Officer of Accor, said: “Accor will be tremendously boosted by partnering with Visa as we embark on a common trip to create a revolutionary payment card for co-branded products, which will give our members unrivalled benefits and enhance the effectiveness of our All Loyalty Program by increasing our membership base by motivating each Member to stay with us at a more regular and more simple date.”
Al Kelly, Chairman and Chief Executive Officer of Visa, said: “We are delighted to work with Accor and endorse the launch of a new client loyalty programme. The digitally savvy customers today demand incentives tailored to their needs and deliver new and unique experiences. The strength of Accor’s hospitality experience in conjunction with the Visa global network and digital capabilities gives me great satisfaction. This is an enticing mix of loyalty and payment goods that are at the forefront of hospitality.”