Almost places from over the world are getting back in the middle of June. The tourism industry takes frontline duty to recover the economy of its country. Also, it is the approach to safe, seamless international travel. Furthermore, tourism to relieve current stressful data of 100-120 million jobs at risk, 910 US$ Billion to 1.2 US$ Trillion lost in exports and 850 Million to 1.1 Million international tourists less (Reported by UNWTO)

As we all know that the national tourism development policy has been published from country to country. Accordingly, the private tourism sector is following to push the economy in evidence. Each company has its system to operate effectively. This paper will also address further vital approaches for a tourism safe back in terms of product-marketing-partnership crosscutting strategy.

Travel and Hospitality to rebuild trusted products to customers

HYGIENE. Provide more hygiene amenities such as face mask, hand washing fluid; cleaning public areas; keep physical distancing. Update the pandemic information from the local to the world to customers. Keep spare rooms for possible sick or quarantine guests

Operation. Encourage customers to take an online booking. Keep distance in physical space. Train staff health protocols and make them work effectively. Establish a task force for health management at the hotel and tour operation.

Products to sell. Create more experiences in healthcare for customers such as mental care, including yoga, meditation. Develop gastronomy services. Offer packed meals (avoid buffet service or coffee breaks) with due respect for sustainability options. Create more green spaces at the accommodations. Provide more green tours to nature. Diversity packages for personal, 3-5 group of people, nuclear family. Develop short trips, short stays. Offer traditional mid-size events for the domestic market (according to local regulations and health protocols), particularly for specialized segments (e.g., medical, etc.).

Travel and Hospitality to real marketing   

Communication. Provide smart messages to tourists on safe, enjoyable experiences from above-trusted products. Orient customers are taking part in responsible tourism with those. Build the value for customers based on your service value.

Target markets. Priority customer groups who are the nearest to your places for short trips and short stays.

Price. Build a reasonable price policy for both buyers and sellers. Do not buy at a price lower than beneficiary value AND do not sell at a price lower than supply value. Make sure that your customers to be understood their significant, meaningful payment to rescue the whole global tourism supply value chain for sustainable growth and development. 

CSR. Create more corporate social responsibilities for talent acquisition policy even when your staff leaves the force, local communities, and related economies.

Travel and Hospitality to the partnership.

Co-branding. Network with prestige partners to build images effectively. It is a smart approach to re-position your business in recovery—for example, partner with health and safety brands to co-build healthy services for your hotel and journeys. Furthermore, be an alliance with global organizations to co-engage sustainability missions—partner with local providers, local destination management organizations, and other sectors. Create partnerships with the financial industry to promote deferred tour packages at interest- free installments. Coordinate with insurance companies to offer complete or 100% coverage products.

To sum up, it depends on the preventive budget and creative ability to invest in the current business. Take more financial support from the government, fundraising to maintain the business process. Primarily, to ensure the safe crosscutting measures in reopening tourism, including six following principles:

1. Secure and Seamless travel for residents, travelers & workers in full respect of health regulations

2. Clear and evidence-based protocols & information

3. Data sharing based on consent & applicable laws, and in full respect of data privacy policies

4. Non-discrimination of travelers

5. Digital transformation

6. Measures should be in place only as long as necessary with respective protocols to be replaced with better alternatives or removed as the situation allows


Hanni TranDirector of Asia, Global Tourism Forum

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