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Cultural Marketing

In aligning with the Sustainable Development Goals (SDGs) and principles established in the Global Code of Ethics for tourism, the Global Tourism Forum offers its members support to build and strengthen cultural tourism policies and policies and strategies and product development.

Cultural Marketing

In aligning with the Sustainable Development Goals (SDGs) and principles established in the Global Code of Ethics for tourism, the Global Tourism Forum offers its members support to build and strengthen cultural tourism policies and policies and strategies and product development.

GTF Cultural and Tourism activities arise from a cultural tourism definition, which defines itself as: one kind of tourism activities in which the essential motivation of visitors is the learning, discovery, experience and consumption, in a tourist destination, of tangible and intangible cultural attractions / products. These attractions / commodities relate to a collection of distinctive material, intellectual, spiritual and emotionals characteristics of a society which comprises the lifestyles, value systems and traditions of art and architecture, historical and cultural patrimony, culinary heritage, political, literary, musical, artistic and living industries.

“Definition followed during our sessions at our events. The organization’s action plan is also guided by the suggestions implemented under the Tourism and Culture Statements as well as the tourism and culture studies and study conducted by the GTF”.

In terms of marketing, the value of culture is huge. There are smaller markets on the world market. The whole world economy consists of smaller, separate economies. They have their own languages and cultures. The US economy is different from the Indian economy. The business in India is different from that of China and the Chinese are distinct from that of Japan. The different cultures and cultural patterns make these variations possible. In the US market, a few items which in Germany are acceptable may not be acceptable. In the Middle East, the fashion that is embraced in the United States may not be appropriate. Such cultural differences can impact the success of businesses.

“The way a human being lives is a tradition. Cultural differences between countries and societies typically occur within the political boundaries. among demographic groups. These variations can include various languages / dialects and always include a set / subset of characteristics and values”.

However, cultural differences are not limited to national or ethnic characteristics. Different cultural norms and values also exist between generations, between socio-economic groups, even among men and women (working class, middle class, upper middle and upper class). Therefore, even within the family unit, differences in norms, beliefs and’ lingo’ will occur.

We therefore continually refine our messages to accommodate these discrepancies, so that our translation doesn’t lose the importance of our product or service.

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