Jerad Bachar is President and CEO of Visit PITTSBURGH. He has close to thirty years of tourism and economic development experience in an array of countries and business environments.
He has worked in both developed and emerging markets in the areas of destination branding and marketing, economic development and diversification, and workforce development. Jerad began his tourism development career at Visit PITTSBURGH in 2004.
In 2008, he became the Director of Business Tourism for the Dubai Department of Tourism and Commerce Marketing where he led the development of the city’s strategy for business, sports, and leisure events.
In 2015, Jerad became an Executive Director at the Bahrain Economic Development Board where he was responsible for economic development of the travel, healthcare, education, and real estate sectors.
Jerad returned to Pittsburgh in January 2019 as the Executive Vice President of Visit PITTSBURGH, and as of May 2020 became President and CEO of the organization.
Jerad holds an MBA from the University of Liverpool.