Laurel Ostfield is the official spokesperson for Asian Infrastructure Investment Bank AIIB (AIIB). She is responsible for all aspects of communications and brand strategy, including media relations, social media, internal communications, publications, digital communications, executive positioning, brand positioning, CSO/NGO engagement and our creative style.
In 2008-2016, she worked as the Director of communication of Capital One Canada, directly managing communications activities that promote, enhance, and protect the organization’s brand reputation relative to the strategic direction and positioning of the company. She built relationships with key media and influencers in an effort to drive broader awareness of Capital One’s Canadian operations. She worked with the leadership team and business leaders to recognize external communications opportunities and solutions, and define and execute appropriate strategies to support them. She oversaw the development and execution of Capital One’s community giving program in Canada.