Strategist, Speaker, Trainer, Writer, And dynamic result oriented leader, with accomplished of an exceptional nature in the field of information, research, KPI’s and national tasks to support decision-making for national development strategies for more than 18 Years.

I hold Bachelor degree in Economics and Post Graduate Diploma in Marketing Management. currently working on my DBA Doctorate of Business Administration.

I began my career in the private sector, then, after 10 years, I joined the Saudi Commission for Tourism and National Heritage. In my current role as a General Director for Tourism Information and Research Centre MAS, which I responsible for all types of research and the subsequent creation of key performance indicators KPI’s for the tourism sector in Saudi Arabia.

I am Certified Tourism Consultant and a member of the Panel of Tourism Experts at the World Tourism Organization (UNWTO). In addition, I am a Certified Knowledge Manager and a member of the Marketing Committee at the Riyadh Chamber of Commerce and Industry. In addition, I am member of The European Society of Market Research ESOMAR.