Vice President Industry Affairs and Corporate Social Responsibility, Amadeus

Svend O. Leirvaag, Vice President Industry Affairs, is responsible for Amadeus’ relationships with travel industry organizations, governmental bodies or regulatory authorities globally. Industry Affairs also encompasses Amadeus’ Corporate Social Responsibility (CSR) and Environmental Sustainability activities and initiatives, e.g. the global partnership with UNICEF on microdonations on travel websites or the work Amadeus is undertaking to provide comparison tools for emissions across transport modes.

Svend O. Leirvaag started his career in 1986 as a management trainee with Scandinavian Airlines. In 1988, He joined recently established Amadeus, and worked four years in the area of market product management based in Madrid and Sophia Antipolice in France.

In 1992 he rejoined Scandinavian Airlines as Marketing Director for Norway, in this capacity responsible for distribution, marketing, and frequent flyer program. Working for the SAS CEO he also led the introduction of TQM/LEAN in SAS´commercial division worldwide, and the development and implementation of SAS’ travel agency program in Scandinavia.

After deciding to leave SAS in 1997, Svend O. Leirvaag embarked on a successful management consulting career, and worked as a trusted advisor to top management of companies across several industries, with a particular focus on commercial strategy, customer management, and digital technology. He has led a number of development projects, sometimes taking temporary management positions, including the commercial launch of newcomer airline Norwegian. He has broad international management experience from the airline industry, travel management, online travel distribution and customer relationship management.

Svend O. Leirvaag is currently serving as member of the Steering Committee of TAP TSI and the Amadeus-led All Ways Travelling Consortium, and in his capacity also heavily involved in projects like Shift2Rail and the Full Service Model, an EU industry initiative to develop new standards for rail distribution, and ETTSA Chairman.

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