Global Tourism Forum is an initiative of London based World Tourism Forum Institute. Starting from 2020, World Tourism Forum Institute’s events will be entitled as Global Tourism Forum.
The Global Tourism Forum, or GTF for short, is an international collaboration platform focused on addressing the challenges for the travel industry. Combining the joint efforts of government agencies, industry stakeholders and academia, GTF strives to achieve sustainable development models for emerging travel markets, as well as devising strategies to ensure tourism growth.
World Tourism Forum Institute organizes several initiatives aiming to promote the hosting country internationally. As an initiative of WTFI, Global Tourism Forum organizes select activities designed to strengthen the host country’s branding abroad.
Global Tourism Forum also plays a leading role in attracting foreign direct investment to the target country, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in target country.